March 3, 2025
Equation Travel is an advocacy group for small independent travel business owners. These passionate individuals and those they employ are the lynchpin of local economies and communities. Yet economic and market forces are jeopardizing their ability to survive. As the wealthy keep getting wealthier, they buy up and consolidate businesses. They create brands and systems that strip the essence of individualism and human relationships. They bring in Wall St and other distant partners with money and profit as the primary motive. They garner political interest and favors. And they buy up homes locals live in to use as second homes and investment properties. All of this leads to money being extracted from local economies and dwindling opportunities for the remaining locals.
Travelers have the power to reverse this by making informed choices about where they stay and the experiences they have. Equation Travel makes discovering those businesses easy. We research behind the scenes to uncover businesses truly owned and operated by passionate individuals and families. The memories and experiences offered by these small businesses are exponentially better than corporate run travel businesses and tourist traps. You have the ability to support dreams, not empires, and to invest in communities, not corporations and billionaires.
Travel with heart, spend with purpose. We make travel epic.